Quote

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Natural
Spreads
Stories
Sales
Marketing
Resistance
Tells
Overcoming
Spread
Story
Overcomes

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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If you want to dig a big hole, you need to stay in one place.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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You can't win by being more average than average.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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The only thing worse than starting something and failing... is not starting something.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Things that look like shortcuts are actually detours (disguised as less work).
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Art changes posture and posture changes innocent bystanders.
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There's no shortage of great ideas. There's a shortage of execution.
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If you're not the best in the world at what you do, then you have to get better.
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Genius is the act of solving a problem in a way no one has solved it before.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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