Quote

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Trip Hawkins

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Trip Hawkins
Age: 71
Born: 1953
Born: December 28
Entrepreneur
Pasadena
California
Good
Customers
Keys
Game
Focus
Targeted
Economy
Capability
Effort
Categories
Games
Software
Also
Marketing

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If you're going to be a successful entrepreneur, you're going to have to be somebody who can tolerate a high rate of change, you have to be willing to put a lot more hours into it, you have to tolerate the fact that you're going to make more mistakes and have a culture that responds to that.
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As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
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The way companies hang on to their marketshare is by being scared.
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One quality of entrepreneurship is just persistence, not giving up because you have road blocks and also not giving in because other people tell you that you're nuts. You are nuts and you should be proud of it. Stick with what you believe in.
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With our next generation hardware, polygon rendering will probably be an area we'll get more heavily into.
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The only problem we've had is the amount of time it's taking people to develop titles.
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From day one our next generation system will run all our exsisting software - so that gives us a head start.
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You have to be doing something very different from what everybody else is doing, hopefully different from what's ever been done before - something that nobody's thought of yet.
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If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when it's peaking. Look at Apple, and how can you say it's not peaking? ... The thing is, it may take another year or two before it starts to decline, but it has to - everything does.
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We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
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Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
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I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
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Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
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I have a number of famous quotes, and one of them is, if you get knocked down, get back up again. I don't really feel like I want to let anything ultimately defeat me.
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What that means initially is that you have alot of products that are only slightly better games in the same genre on another machine - and the titles that really take advantage of the machine come along later.
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And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.
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I can't tell you how important it was for us to be successful in japan.
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Online console gaming will continue to grow at a healthy pace.
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But we also think that we've got more quite alot more support than any new format has ever had.
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You know you're gonna have failures, there's no way to avoid it. Especially if you're an entrepreneur, if you're doing something new, of course there are gonna be mistakes. How can you not make mistakes? You don't know what you're going it's unchartered territory.
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