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Tag Name "Brands" (190)

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Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it.
Amy Pascal
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Brands need to take the phrase 'acting like a publisher literally.
Dietrich Mateschitz
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Brands are the solution, not the problem. Brands are how you sort out the cesspool.
Eric Schmidt
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Brands are the rock stars of commerce, and create many fans, both at home and abroad.
Simon Anholt
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Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
Peter York
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Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
Hans Snook
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Brands must make use of the inclination of consumers to be persuaded by friends.
Martin Lindstrom
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
Gary Vaynerchuk
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Brands are no longer created they are co-created.
Brian Solis
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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring
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Brands always mean something. If you don't define what the brand means, your competitors will
Richard Branson
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Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Wally Olins
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
Wally Olins
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There are not that many new media brands you can say that about nowadays.
David Talbot
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Clients are becoming more and more savvy. They know what's happening in the brands they know the new products that are coming out.
Delphine Arnault
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I love to put on lotion. Sometimes I'll watch TV and go into a lotion trance for an hour. I try to find brands that don't taste bad in case anyone wants to taste me.
Angelina Jolie
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Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
Ashton Kutcher
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Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.
Douglas Rushkoff
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I can think of no honorable answer. Why must some of us deliberate between brands of toothpaste, while others deliberate between damp dirt and bone dust to quiet the fire of an empty stomach lining? There is nothing about the United States I can really explain to this child of another world.
Barbara Kingsolver
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In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.
Edward Bernays
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Do we need to have 280 brands of breakfast cereal? No, probably not. But we have them for a reason - because some people like them. It's the same with baseball statistics.
Bill James
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As my own boss, I have the opportunity to get to work with great brands, like Old Navy, and I get to style some looks together that people can actually buy and afford.
Brad Goreski
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In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
Franca Sozzani
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We live in a time where brands are people and people are brands.
Brian Solis
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